USB-C cables, also commonly referred to as USB Type C, represent the natural (and welcome) evolution of the universal serial bus cable that has been around for decades. The new standard brings with it a wide range of benefits that can't be ignored, like the fact that the plug on the end of each cable is now about a third of the size of the original USB plug. USB-C cables now also work regardless of which way you plug them in - something that will no doubt comfort anyone who has desperately tried to plug their smartphone or tablet into a charger in the dark.
But the real benefit that USB-C cables bring to the table can be summed up in a single word: speed. They're capable of a maximum data transfer of roughly 10 Gbit/s at full duplex, compared to the 480 Mbit/s speeds of its predecessor USB 2.0. USB Type C cables also support a high-power 5 A current at up to 100 W, which means that if you've got a new electronic device that supports a "Quick Charge" feature (with perhaps the most prominent example being the newly released iPad Pro) these cables will give you all the power you need and then some.
Based on these advantages, it should come as no surprise that many of today's leading electronics manufacturers are already embracing USB Type C with open arms. The most recently released models of Apple's MacBook Pro (with touch bar capabilities) support USB-C cables, as do devices like the Nintendo Switch, smartphones like the Samsung Galaxy S8 and Note8, LG's G5, G6 and V30 line of devices, the Google Pixel XL, 2 and 2XL, the Zenfone AR and so much more. There are even rumors (unconfirmed at this point) that future models of Apple's flagship iPhone will forgo the company's own proprietary lightning cable in favor of USB Type C moving forward.